Expensive cable subscriptions remain the main reason why US customers are deciding to cut the cord, but OTT services, DTT and binge watching are becoming more important.
The rate of cord-cutting continues to rise, according to Tivo’s Q1 2017 Video Trends Report. Almost 80% claim that expensive cable subscription is the main reason to cut the cord, but now 32.5% claim that having an “antenna TV”(as the Americans call it) is another reason for cutting the cord. At the moment, digital terrestrial television now offers dozens of channels over the air, thanks to the use of multiplex digital signals (so-called ‘sub channels’) by local broadcasters.
Binge watching, made possible by OTT services such as Netflix, is also on the rise as a main factor for cord-cutting.
The survey also found that most consumers (77.3%) remain in favour of an a la carte option with respect to TV channels. The average price US consumers would be willing to pay for their 20 top channels is $28.31.
