The figure is up from last year’s 84% and continues the trend with 71% in 2011, 76% in 2012, and 82% in 2013, said SKO, the television audience measurement service in the Netherlands.
Connected TV sets are also on the rise in the country, up from 22% in 2014 to 31% last year, which means that almost one in three homes now have their TV set connected to the internet.
Also on the rise is the number of homes with a hard disk, 38% now have such a device, of which set-top boxes with hard disk grew from 22% in 2014 to 25% in 2015.
“The digitisation of Dutch households is continuing in 2015 with renewed vigor. The rise in the possession of connected devices such as tablets and smartphones, which still seemed to stabilise in 2014, in 2015 is again clearly visible,” said Bas de Vos, director SKO.
“SKO is actively working to measure new forms of viewing habits. Both within the existing viewing research, as well as well as with the new online viewing research, that we have developed together with TNS NIPO and Kantar Media. As the first in the world SKO supplies since January 1 ratings for shows watched online. Due to the high quality of our sample, the MSS is our most important source to monitor television equipment and connected devices ownership.”