The two dominant operators expanded their share of the market further in the fourth quarter of 2014 to a combined 78.7% of revenues, according to the latest research from Telecompaper.
Telenet generated revenues from consumer TV, internet and fixed telephony services of EUR280 million in the quarter, while Belgacom, including its subsidiary Scarlet, posted EUR 274 million in sales. This gives Telenet a 40.5% share of the market and Belgacom 38.5%. The two smaller cable operators VOO and Numericable together accounted for a 12% share. Mobistar, which withdrew from the DSL market and is still preparing a launch on the cable market, had 1% of the fixed market in Q4 2014.
Telenet generated 47 percent of its revenues or EUR133 million from broadband. Belgacom had a smaller share of 37% of revenues from broadband, or EUR101 million. Telenet improved its broadband ARPU to EUR29.9 from EUR27.4 a year earlier, while Belgacom, which now uses the Proximus brand for fixed services, saw little change in its ARPU, at EUR26.3 in Q4.
The latest figures show a growing number of quad-play subscribers at Belgacom/Proximus, reaching a total 392,000 at the end of Q4 compared to 379,000 three months earlier. Triple-play customers increased to 522,000 from 518,000 over the same period. The cable operators are also focusing on multi-play plans with a large number of promotions in recent months.