The combined market share of Ziggo and UPC amounted to almost 54% of the Dutch TV-market at the end of 2014.
Of the share, almost 34% came from the former Ziggo areas and around 20% from the former UPC areas. KPN is number two with a market share of almost 27%. The picture is the same on the digital TV market, only the shares are slightly different with KPN (29.5%) is trailing the Ziggo/UPC combination (49%) with former Ziggo subs responsible for 33 percent% former UPC subs for 16%.
The Dutch TV market grew by 20,000 subscribers during the fourth quarter of 2014, to end the year with 7.76 million subscribers, according to Telecompaper’s quarterly reporton the Dutch TV market.
During the quarter, digital TV subscribers grew by 0.6% which was enough to off-set the continued decrease of analogue-only subscribers. The main reason for the digital TV subscriber’s growth was consumers choosing IPTV via DSL or fibre with the traditional TV technology cable only growing a little. The consumer TV services generated almost EUR410 million in revenues in the fourth quarter of 2014, slightly higher than in the previous quarter.
Almost 90 percent of the market now uses digital TV and cable is still the largest digital TV technology with over half (54%) of the subscribers in Q4, despite losing market share to the increasingly available IPTV services over DSL and fibre networks. DSL is responsible for 17% of the digital TV connections and fibre for almost 11%.
