IBC 2008 – AMSTERDAM. SES Astra announced today the creation of a new company bundling its broadband activities. The new company, known as Astra Broadband Services (ABBS), is a wholly owned subsidiary that will further promote and enhance the company’s portfolio of products serving the market for satellite-based broadband services.
A main focus of the new company is the further development and roll-out of Astra2Connect, a two-way high-speed internet service launched in April 2007, across several European markets.
Astra Broadband Services is led by Norbert Willems, as newly appointed CEO who served in other management positions at the company prior to this new assignment. Alessandro De Meo has been appointed CFO, and Peter Schüler, responsible for product sales since the start of Astra2Connect, the Chief Commercial Officer. Patrick Biewer, is the new Chief Technical Officer.
Ferdinand Kayser, president and CEO of SES Astra, said in a prepared statement: “In order to further support the dynamic development and serve the high demand from different European markets, we have created this new company. It will fully focus on this promising sector and serve the growing number of customers. I am confident that with ABBS we have created a centre of excellence for our growing number of broadband customers.”
