The Italian Mediaset company will launch an 8-channel pay service on DTT, according to a report in the daily Corriere della Sera. The new service would compete with News Corp owned DTH service Sky Italia in the battle for Italian viewers.The service would retail at 8 euro a month and offer movies, cartoons and women’s interest channels. At the moment Mediaset only offers a free-to-air multiplex on DTT with live soccer matches as a premium service. Compared with the Sky DTH platform with dozens of channels the new Mediaset bouquet would only offer a very limited service.
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