The ASA is changing the way that companies can advertise their broadband speeds. It follows concerns that current methods could be misleading to consumers.
ASA to investigate use of term ‘fibre’
The Advertising Standards Authority (ASA) is to investigate the use of the term ‘fibre’ in the promotion of broadband services.
ASA calls for change in broadband advertising
The ASA has called for a change in the way the speed claims of broadband providers are advertised after research revealed a lack of consumer knowledge on what speeds might […]
ASA delays broadband pricing change
The Advertising Standards Authority delayed the introduction of new rules designed to make broadband pricing more transparent.