Eighty-five per cent of VOD usage in Europe is to just three services, Netflix, Prime Video and Disney+, according to the European Audiovisual Observatory.
SVOD Usage in the European Union is one of two reports just released by the Observatory. The report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in 9 EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023.
European works accounted for 30% of SVOD viewing time, including 21% for EU works, 9% United Kingdom works and 1% for other European works.
When comparing their share in catalogues and viewing time, US works are systematically overconsumed and European works underconsumed. However, among European works, national works are over consumed in 7 out of the 9 countries of the sample, whereas EU non-national works are underconsumed in all countries.
The second report, Film and TV content in TVOD, SVOD and FOD catalogues, found European works (across film and TV) accounted for 31% of all works in VOD catalogues in 25 member states of the European Union, with EU27 works representing 21% and other European works 10% (32% in TVOD catalogues, 31% in SVOD and 26% in FOD catalogues).
VOD catalogues in high- and mid-volume film and TV production countries such as France, Germany, Italy and Spain rely more on national works for their EU27 offering (with 64% of all EU27 works in VOD catalogues in France being of national origin) while VOD catalogues in lower volume production countries rely mostly on EU non-national works for their EU27 works offering (with 1% of EU27 works being of national origin in VOD catalogues in Bulgaria, for example).
