Warner Bros. Discovery’s Max will debut first in the Nordics, Iberia and Central and East Europe when its European rollout begins on May 21.The initial territories will be followed shortly afterwards by Poland, Netherlands, France and Belgium.
The launches mean Max will be available in 25 countries in Europe and 65 countries and territories worldwide after launching in the United States in May 2023. Launches took place in Latin America and the Caribbean earlier this year.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery announced the rollout during the Series Mania TV festival in France: “Max is the streaming home of Warner Bros. Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place.”
The launch coincides with the return of the highly HBO Original House of the Dragon, which premieres on Max in Europe on June 17. Max will bring a new streaming experience to Europe with more than double the amount of content currently available on HBO Max. This summer, Max will be the only place to stream every live moment of Olympic Games Paris 2024 in the 25 European countries where Max will be available.
A new slate of Max Originals based on popular Warner Bros. Pictures’ entities will be coming to Max including The Penguin and Welcome to Derry (Stephen King’s IT). Films from WB’s extensive library including the Harry Potter franchise, Paddington, The Matrix, The Dark Knight, Joker, and The Lord of the Rings, as well as fan favorites like 90 Day Fiancé, Gold Rush and Fixer Upper from Discovery will also be offered.
A Sports Add-On will bring fans extensive coverage of major international and European sports including every tennis Grand Slam – Australian Open, Roland-Garros, The Championships, Wimbledon and the US Open, cycling’s three Grand Tours – Giro d’Italia, La Vuelta a España, and the Tour de France in addition to the Tour de France Femmes, 24 Hours of Le Mans, and every major winter sports World Championship and World Cup events. Rights vary between countries.
A selection of flagship live linear networks will also be available on Max in some countries in select plans including CNN International in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden and Eurosport in all countries.
Max will offer a choice of different plans, plus a Sports Add-On which may be added to any base plan.
An advertising supported Basic with Ads Plan will be available in an initial nine countries; Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium. Users will be able to stream content on 2 devices simultaneously.
A Standard Plan allows users to stream content on 2 devices simultaneously. This plan will allow up to 30 downloads of available content to watch offline.
A Premium plan will allow the streaming of content on up to 4 devices simultaneously; Full HD or 4K resolution and with Dolby Atmos sound when available. This plan will allow up to 100 downloads of available content to watch offline.
Full details about pricing will be announced in the coming weeks and will vary country by country.
