Ofcom has given details of how it intends to put the UK’s new Media Bill into practice once it becomes law.
The regulator says the Bill provides it with new tools to ensure that UK viewers and listeners can continue to access high quality programming and journalism, while being protected from harmful content.
Changes include a requirement to put in place new regulation giving public service broadcasters prominence on connected TV platforms, such as smart TVs and streaming sticks. This will result in the on-demand players on which PSBs distribute public service programming (for example ITVX) becoming more visible.
An Ofcom-regulated video-on-demand code is also being introduced for major streaming platforms such as Netflix, Amazon Prime and Disney+. The streamers will now be subject to editorial standards similar to the ones that protect people from harmful content on broadcast TV. It means Ofcomwill be handling complaints about content shown on these platforms. Streaming services will also be subject to accessibility requirements such as subtitling, so more disabled people can access this content.
The Bill also gives Channel 4 the ability to produce and monetise more of its own programming and there is a strengthening of legislation around so-called Crown Jewells sporting events.
Ofcom says it will implement the legislation as soon as possible ater the Media Bill becomes law.
