A former ViacomCBS executive is taking over as BBC Studios’ General Manager for the Central and Eastern Europe region.
Bartosz Witak will be responsible for branded services, content sales and digital. Format sales remain with André Renaud, SVP Global Format Sales.
Witak spent 16 years at ViacomCBS, during which time he led teams in Warsaw, Budapest, Prague, Tel Aviv, and London. He has spent the last four years as a senior business advisor.
Commenting on his new role Bartosz said: “It is an honour to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to producing and delivering high-quality content that resonates with audiences worldwide. I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights”.
Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets added, “Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets. I’m confident his appointment will be vital to further expansion of our business across CEE in the years ahead.”
Bartosz will be based in Warsaw and will report into Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets.
