ITV’s New Year’s Day schedule recorded 8 million streams across ITVX, an increase of 44% on 2023.
Since its transformation from ITV Hub, ITV X has recorded 3 billion streams.
In addition, ITV1 had its best New Year’s Day for two years with its all-time audience up by +10%, compared to New Year’s Day last year.
Mr Bates vs the Post Office was the most watched programme across all channels with 3.9 million, beating the second series of The Tourist on BBC One, which recorded 2.2 million.
The story of the Horizon scandal that saw hundreds of sub-postmasters falsely accused of fraud was streamed more than 1 million times in its first day alone.
A new UK version of the Jeopardy quiz format launched on New Year’s Day with 2.2 million. Alongside Deal or No Deal, which premiered late last year, it is the highest gameshow launch since Lingo in 2021.
The Winter King on ITVX has been streamed 5.7 million times since launch.
