RugbyPass TV enjoyed a successful Rugby World Cup with 500,000 hours of content attracting 3.3 million total views and close to 700,000 live views.
The streamer is a partnership between World Rugby and Endeavor Streaming, and has attracted over 350,000 subscribers.
“World Rugby’s objective is to drive global and diverse fan growth for our sport by making the game as relevant, accessible and entertaining as possible,” said World Rugby Chief Marketing and Content Officer James Rothwell. “RugbyPass TV is a cornerstone of our fan engagement strategy, and provides a platform to deliver programming to fans around the world through live matches, highlights, on-demand matches and shoulder content.”
The service was initially aimed at markets where broadcast deals were not in place and picked up large audiences across Greece, South Korea and Hungary. However, the biggest audience was in South Africa, followed by Great Britain and the United States.
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “RugbyPass TV’s impressive results exemplify the power that direct-to-consumer services have in reaching fans on a global scale, particularly around highly charged moments such as a World Cup tournament. These platforms are influential and essential tools for helping sports organizations deepen their engagement with fans, offering highly personalized experiences that traditional channels cannot offer.”
RugbyPass TV is hosted on Endeavor Streaming’s Vesper platform, an end-to-end streaming solution that enables clubs and rightsholders to deliver direct-to-consumer streaming experiences for their fans.
