The ad market in Bulgaria is forecast to grow by 5% in 2024.
Furthermore, according to Publicis Groupe Bulgaria, speaking to Capital, inflation in the TV sector is likely to be between 12-15% due to the lack of inventory.
TV’s share of the ad market will remain stable at 52%, with online (36%) growing at the expense of other sectors. Overall, the growth rate of the ad market has slowed and Publicis Groupe Bulgaria expects only slight changes in 2024.
Significantly, it also says that from the point of view of TV consumption, the positive effect of the pandemic has already been erased. This year viewership returned to 2019 levels.