Warner Bros. Discovery is to launch HGTV in the Dutch market early next year.
The interior and lifestyle channel, which is already available in 93 countries, will make its debut on 15 January 2024.
Well-known HGTV programmes include Celebrity IOU, in which brothers Jonathan and Drew Scott work with celebrities to give houses a complete makeover and then surprise donate them to people who have meant something special to them, My Lottery Dream Home with David Bromstad, who helps lottery winners use their winnings to finally buy that big dream home, and House Hunters – now 205 seasons on – in which homebuyers are closely followed in their search for the new perfect home, carefully weighing up the pros and cons.
“We are delighted to add the channel HGTV to the Warner Bros. Discovery portfolio, bringing this beautiful brand to the Netherlands,” said Tatiana Lagewaard, Head of Content & Programming at Warner Bros. Discovery. “HGTV will also be a party that connects advertisers and commercial partners directly with a specific lifestyle target audience. Our goal with HGTV is to be a source of inspiration, but also a channel to relax with.”
Distribution has been secured with providers KPN, Ziggo and Odido, while most HGTV programming can also be seen on streaming service discovery+.
