Eastern Europe is forecast to have 68 million SVOD subscriptions by 2029.
According to the latest report from Digital TV Research, this will be up by 27 million on this year’s total. Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million.
The top platform by subscribers for the region will not be US-based – it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “We have upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029.”