SPI International’s streaming service FilmBox+ has integrated with Bulsatcom in Bulgaria.
The partnership aims to enhance the entertainment options for viewers by integrating FilmBox+ within the Bulsatcom portfolio, as well as into Bulsatcom’s b•box set-top-box at a special price of BGN3.99 (€2.04) for clients of the operator.
Commenting on the development, Murat Muratoglu, head of distribution at SPI International, said: “We are thrilled to offer FilmBox+ to Bulsatcom clients, further strengthening our long-standing partnership. Through this collaboration, we are excited to provide Bulsatcom subscribers with our premium OTT service that combines linear channels with an extensive collection of VOD content, establishing FilmBox+ as the ultimate destination for great entertainment for viewers in Bulgaria”.
One of the features of this integration is the introduction of Smart Channels which are specially curated playlists of on-demand content that play back-to-back in a similar fashion to traditional linear channels.
Haymi Behar, CMO & CDO at SPI International, added: “Smart Channels are fully digital and exclusive to the FilmBox+ platform. They aim to maximize discoverability of content that aligns with viewers’ interests, enhancing the overall viewing.
“Smart Channels bring benefits not only to our valued consumers but also to our operator partners. By enabling us to swiftly create new channels upon request, they significantly enhance the value we bring to our partnership with Bulsatcom”.
Peter Rizov, MD of Bulsatcom, said: “Our partnership with global media company SPI International, is part of our overall strategy to modernise our services. In times of rapidly evolving technology and changes in consumer preferences, it is key for us to be able to offer users the ability to personalise their experience. Thanks to recommendation algorithms, users receive content that matches their preferences and interests. FilmBox+ will allow users to watch movies and series anytime and from any device with internet access. This gives the flexibility of viewing and the opportunity to enjoy their favourite content even away from home or while travelling”.
