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ATV Austria to cease SD distribution on Astra

July 13, 2023 21.51 Europe/London By Jörn Krieger

Austrian media company ProSiebenSat1Puls4 will switch off the DTH satellite signal of ATV in SD resolution on Astra (19.2° East) at the end of 2023.

The TV channel will then only be available in HD quality via satellite. The reason for the move is “efficient distribution”, in other words lower broadcast costs, writes Austrian newspaper Der Standard.

ProSiebenSat1Puls4 does not expect any loss of audience as a result of the move, as ATV is now mainly watched in the HD version. Viewers can tell by the channel logo whether they are already using the HD signal or still the SD version.

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Filed Under: DTH, Editor's Choice, HDTV, Newsline, Satellite, TV Tagged With: Astra, ATV, ProSiebenSat1Puls4 Edited: 17 July 2023 10:58

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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