Eutelsat has entered into a partnership with du, Emirates Integrated Telecommunications Company (EITC), to upgrade its DTH services across the Middle East and North Africa (MENA) region.
With this partnership, du will increase capacity at the 7/8 degree West orbital position, which reaches 90% of TV homes in MENA.
Commenting on the partnership, Karim Benkirane, CCO at du, said: “We are continually expanding and enhancing our services and products portfolio to serve the growing demands of broadcasters and content providers. Increasing our satellite capacity on the 7/8 W orbital position enables our customers to reach more end users across the region and deliver more HD and SD services.
“We are dedicated to providing reliable, high-quality delivery every time, no matter which device, platform or technology is being used. We are very pleased to be working with Eutelsat to boost our capacity and offer unparalleled reach, flexibility and availability for our customers, making it simple for broadcasters and content owners to succeed”.
Mahmoud El Danaf, Eutelsat VP for MENA sales region, added: “du’s satellite services are a critical component of Eutelsat’s offering for audiences in the Middle East and North Africa and demonstrate our commitment to connecting customers and end-users across the region. We work with world-class satellite provider partners to deliver state-of-the-art broadcast services via the region’s largest teleport.
“Our world-leading satellite and terrestrial infrastructure offers unparalleled reach, flexibility and availability for our customers and helps us to address markets where demand for HD services is growing”.