Central European Media Enterprises (CME) has no plans at represent to introduce an ad-tier to its SVOD service Voyo.
Instead, according to CME’s deputy CEO Dusan Svalek, speaking exclusively to Broadband TV News, it intends to keep the service, which costs from €5-€7 a month in the markets it is present in, a premium offering focused on local content. He added that Voyo currently has 560,000 paying customers in the Czech Republic and is on track to reach its target of 1 million by 2025.
Elsewhere, it has 160,000 in Slovenia and around 100,000 in Romania, where the total has doubled in the past year. In Bulgaria, it is a B2B service.
Significantly, Voyo is already more popular than Netflix in some of the markets it is present in.
Furthermore, it has benefited from the increased focus on productions at CME since it was taken over by PPF Group two and a half years ago. At that time, the number of productions in various stages of development was in low double figures. By 2022 it had risen to 85 and currently stands at over 100.