Netflix is extending the territories where it intends to crackdown on the practice of password sharing.
In a blog post, Chengyi Long, Director, Product Innovation explained that over 100 million households were currently sharing accounts “impacting our ability to invest in great new TV and film”.
Last year the streamer began to trial a series of approaches in Latin America. They’re now being brought to Portugal and Spain, along with Canada and New Zealand.
The methodology was set out last week when Netflix inadvertently released details on its Help pages, even in countries where it was yet to begin its purge.
Subscribers will be encouraged to set up a Primary Location where their Netflix account will mostly be used. They will also be able to manage their account access and devices – a feature surprisingly absent until recently. It is also possible to Transfer a profile – and add additional “member sub accounts” for people not residing at the Primary Location.
Each will have their own profile, personalized recommendations, login and password — for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, €3.99 in Portugal, and €5.99 in Spain.
