The number of viewers in Poland accessing HBO Max via the internet fell by a third in December.
According the latest study by Mediapanel published by Wirtualne Media, the streaming service had 3,134,052 real users last month, down from 4,733,640 in November. At the same time, its reach fell from 15.94% to 10.56%.
The study notes that other VOD and OTT services also saw a loss in internet viewers in December. These included Player and even Netflix, the most popular.
However, the latter remains the undisputed market leader among such services in Poland, with its real user total in December (12,922,740) being three times higher than second placed Disney+ (4,311,792).
Netflix also saw a significant increase in viewing time, up from 6:07:56 in November to 7:10:47 last month.