WarnerMedia’s D2C streaming service HBO Max has made its debut today (October 26) in the Nordics and Spain starting its 27-territory rollout across Europe.
AT&T ended the third quarter with a total of 69.4 million global HBO Max and HBO subscribers.
HBO Max will launch in an additional seven European markets in 2022 to those already confirmed.
Customers in the Nordics and Spain will be the first in Europe to receive HBO Max.
HBO Max has gone live on VIZIO SmartCast TVs in the United States, giving access to several million households.
HBO Max will this autumn launch in the Nordics and Spain, followed by Central & East Europe and Portugal during 2022.
Would-be subscribers to HBO Max in the United States can now watch selected episodes of some of the platform’s most popular programming in-app before choosing to sign up.
Another strong quarter for WarnerMedia’s HBO/HBO Max has resulted in AT&T raising its global year-end subscriber forecast for the services to 70-73 million.
AT&T had revised upwards the number of subscribers it is anticipating from streamer HBO Max.
WarnerMedia has completed its acquisition of You.i TV, a provider of cross-platform development tools for TV and media companies.