The launch of ITVX has delivered a 55% increase in streaming hours for the commercial broadcaster in the first month after its launch (8 December 2022 – 7 January 2023) compared to the same period last year.
During the launch month ITV’s online users increased by 65% compared to the same period last year. The latter stages of the World Cup were big draws while ITVX’s new exclusive content also performed strongly, attracting new and light viewers to ITV.
“It is great to see so many new viewers coming into ITVX. The football World Cup has been an important part of that. Excluding the football, our underlying streaming viewing during the month was up 29% year on year and we continue to see strong year on year growth in January,” said ITV CEO Carolyn McCall.
The figures exclude viewing on third-party platforms. ITVX is currently available on Sky Glass and Sky Stream, but is yet to launch on Sky Q.
