The number of pay-TV subscribers in Africa will increase by around 16 million between 2022 and 2028. T
his, according to the latest report by Digital TV Research, will take the total to 57 million.
It adds that while subscriber numbers will climb by 38% over this period, pay-TV revenues will rise by only 29% – indicating that subscribers will pay less. Pay-TV revenues will reach $6.44 billion by 2028, up from $4.99 billion on 2022.
Three groups account for 89% of Africa’s pay-TV subscribers. Multichoice, through its DStv and GOtv platforms, will continue to lead with 21 million subscribers expected by 2028. StarTimes/StarSat (19 million) and Canal Plus/Easy TV (11 million) will follow.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “No new major players will start. Instead, these three operators will battle for supremacy – often by cutting prices”.