SVOD services were viewed by 15.3 million internet users in Italy in September 2022.
This, according to the regulator Agcom, was 287,000 fewer than in the same period in 2021. Agcom notes that on average, in the first nine months of 2022, Netflix recorded 8.9 million unique users (+4.2% compared to the same period in 2021), followed by Amazon Prime Video with 6.4 million visitors (+ 11.5%). However, Disney+, with an average of over 3.4 million internet users, enjoyed the strongest growth (+41.7%). Similarly DAZN, which reached 2.4 million average unique users, grew by 1.7%.
Looking at the browsing time on the main video streaming sites that offer exclusively paid services in September 2022, Agcom says it was 15.3% less than in September 2021. In the first nine months of 2022, viewing time of Netflix was, at 330 million hours, 11.6% less than the 291 million hours posted in 2021. Time spent on Amazon Prime, on the other hand, grew by 17.7% (from 44 million hours in the first nine months of 2021 to 52 million hours in the same period in 2022). Similarly, Disney+ and DAZN also recorded an increase in the total hours spent by users (which rose, respectively, from 12 to 22 million hours and from 5 to 8 million in the first three quarters of 2021 and 2022), while Now showed no significant changes, remaining at around 2.3 million hours.
According to the regulator, 38 million unique internet users watched free VOD services in September 2022, or 1 million more than a year earlier. In the first nine months of 2022 the most visited platforms were in terms of average monthly unique users were News Mediaset Sites (with 23.5 million), Sky TG 24 (with 9 .4 million) and RaiPlay (7.9 million).
Meanwhile, free VOD services were watched 2 million hours more in September 2022 than a year earlier.
RaiPlay was the most popular platform in the first nine months of 2022 with 90 million hours surfed, followed by News Mediaset Sites with 49 million hours and Sky TG 24 with around 7 million hours.