Belgium’s largest telco Proximus has selected 3Ready as the foundation for its next-generation TV Everywhere multi-device Pickx offering.
The 3Ready platform will power user experiences for Android TV STB, Apple TV, Samsung, LG and Android smart TVs as well as for iOS and Android mobile devices, replacing an incumbent solution.
“Having collaborated closely with 3SS over the years, we are confident to extend our partnership to help us deliver a great customer experience on our Pickx entertainment platform with harmonious and seamless viewing on a range of devices, including our Android set-top box and smartphones,” said Jim Casteele, Consumer Market Lead at Proximus.
“3SS has proven time and again to be the best partner for creating experiences people love,” Casteele added. “The flexibility and scalability of the 3Ready solution will enable us to prepare for and adapt to current and future customer needs.”
The new offerings enhance and expand Proximus’ Pickx STB-based next-generation IPTV+OTT TV service. The new multi-device service will be made available to all Proximus’ TV subscriber base of over 1.65 million homes.