A leading market analysis firm has revealed the global industry software and SaaS market is worth $43.5 billion.
Announcing the availability of a new online business decision-making tool aimed at technology vendors and buyers, Caretta Research said $16.6 billion is spent on content connectivity, storage and delivery; $6.2 billion goes to the content supply chain, production and post and $5.5 billion on advertising technology. Video and streaming backend represents $2.6 billion.
Tom Morrod, Caretta Research co-founder and research director said: “We’ve taken our vast experience of the industry and applied new research techniques and data analysis methodologies to produce a fresh approach to market analysis. For the first time in the industry, this is delivering time-critical data and strategic market insights updated daily to help technology buyers and vendors make better decisions.”
Caretta Portal is designed to provide data on companies, products, deployments and addressable markets through an easy-to-use online tool. It allows buyers to de-risk and reduce time-to-market for new projects and shortlist the most suitable products. It enables vendors to manage product and go-to-market strategy and planning, including buyer and competitor analysis, account planning and market share forecasting.
The expanding database of over 4,000 companies and key metrics is updated daily.
