BARB’s latest establishment survey has revealed increases in the number of subscribers to both Disney+ and Apple TV+.
The latest survey for Q1 2022 found 19.57 million UK homes had access to a subscription video-on-demand (SVOD) service, an increase of close to half a million on the last quarter.
6.53 million homes had access to Disney+ in Q1 2022, a quarterly increase of 19% from 5.49 million in Q4 2021.
A new addition to BARB measurement, Apple TV was in 1.57 million homes up 27% from 1.24m the previous quarter.
Counter current expectations, 17.29m homes had access to Netflix in Q1 2022, up 3% from 16.79m the previous quarter. 13.35m homes had access to Amazon Prime Video, a growth of 6% from 12.57m in Q4 2021 and 2.13 million homes had Now TV, an increase of 4% from 2.06m the previous quarter.
The number of UK homes with two or more services now stands at 13.2 million homes (46.3% of households), up from 12.4 million homes in Q4 2021.