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BARB: Disney and Apple+ gaining in UK

June 22, 2022 11.33 Europe/London By Julian Clover

BARB’s latest establishment survey has revealed increases in the number of subscribers to both Disney+ and Apple TV+.

The latest survey for Q1 2022 found 19.57 million UK homes had access to a subscription video-on-demand (SVOD) service, an increase of close to half a million on the last quarter.

6.53 million homes had access to Disney+ in Q1 2022, a quarterly increase of 19% from 5.49 million in Q4 2021.

A new addition to BARB measurement, Apple TV was in 1.57 million homes up 27% from 1.24m the previous quarter.

Counter current expectations, 17.29m homes had access to Netflix in Q1 2022, up 3% from 16.79m the previous quarter. 13.35m homes had access to Amazon Prime Video, a growth of 6% from 12.57m in Q4 2021 and 2.13 million homes had Now TV, an increase of 4% from 2.06m the previous quarter.

The number of UK homes with two or more services now stands at 13.2 million homes (46.3% of households), up from 12.4 million homes in Q4 2021.

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Filed Under: Editor's Choice, Newsline, Top Story Tagged With: BARB Edited: 23 June 2022 12:58

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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