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Sunrise drops UPC brand from Swiss market

May 20, 2022 12.08 Europe/London By Julian Clover

Sunrise is to become the principal brand in the Swiss market in the latest stage in the integration between Sunrise and UPC.

The operator has launched its first integrated offer, Sunrise Up, which CEO André Krause said would “provide our customers with clear advantages and continue to improve our market share”.

There are discounts of between CHF 20 and CHF 100 for customers that combine the new Up Mobile, Up Internet and Up TV services. The new Sunrise Up Mobile provides customers with a 50% multi-mobile discount on every additional mobile subscription.

Following the renewal of its agreement with Netflix, Sunrise is now offering a new price for its TV XL combo that includes both linear channels and the streaming giant.

Recently launched Swiss streaming service CH Media customers to enjoy the new Swiss streaming service that includes over 10,000 movies, series episodes and popular Swiss originals produced by 3+.

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Filed Under: Cable, Newsline Edited: 20 May 2022 12:08

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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