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Strong growth for Western European OTT

March 21, 2022 09.58 Europe/London By Chris Dziadul

Western European OTT TV episode and movie revenues are forecast to reach $45 billion in 2027.

This, according to the latest report from Digital TV Research, will be up from $26 billion in 2021. From the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.

The report notes that UK is the largest OTT revenue earner in the region, with its $6 billion providing 24% of the 2021 total. The UK’s $10 billion in 2027 will represent 22% of the region’s total – so other countries will grow faster.

Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “SVOD far exceeds any other revenue source for Western Europe. SVOD will increase by $13 billion between 2021 and 2027 to $30 billion. AVOD will add $6 billion to reach $12 billion”.

SVOD subscriptions will reach 258 million by 2027, up from 164 million by end-2021.

Four countries will provide two-thirds of the total, and Germany will overtake the UK in 2026.

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Filed Under: Editor's Choice, Newsline, OTT, Platforms, Research Edited: 22 March 2022 12:21

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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