• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Viaplay partners with hayu in Netherlands

February 28, 2022 10.59 Europe/London By Chris Dziadul

Viaplay and hayu have extended their multi-territory partnership for NBCUniversal’s all-reality streaming service to the Netherlands.

Starting from Viaplay’s Dutch launch tomorrow (March 1), viewers in the Netherlands will be able to watch hayu, at no extra cost, as part of a Viaplay subscription.
Over 8,000 episodes of reality TV content will be made available to Viaplay users, with the majority of new shows on hayu premiering in the Netherlands on the same day as their US broadcast.

Commenting on the development, Filippa Wallestam, NENT Group chief content officer, said: “Reality content enjoys huge popularity in the Netherlands, and hayu hits such as ‘The Real Housewives’ and ‘Below Deck’ are among the genre’s most famous. Viaplay will be the only Dutch streaming service to include hayu at no extra cost to subscribers. Together with our Viaplay Originals, Hollywood films and series, kids content and of course premium live sports, viewers can look forward to a unique and great value offering from 1 March”.

Hendrik McDermott, NBCUniversal’s MD, direct to consumer – global, added: “Europe continues to be a key focus in hayu’s ongoing growth strategy and this exciting partnership with Viaplay in the Netherlands makes it even easier for Viaplay subscribers to access hayu’s extensive offering of the best US reality content, ad free”.

Viaplay will launch in the Netherlands with a combination of Viaplay Originals, international films and series, kids content, and premium live sports including Formula 1, Bundesliga and PDC darts, with Premier League to follow from August.

In October 2021, Viaplay and hayu announced a multi-year partnership covering Estonia, Latvia, Lithuania and Poland, where Viaplay is the only streaming service to include hayu as part of a regular subscription.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Platforms, Streaming Tagged With: Hayu, Netherlands, Viaplay Edited: 1 March 2022 09:17

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • WSC Sports partners with United Media
  • Laurence Fox suspended by GB News over misogynistic remarks
  • DFB to launch FAST Channel DFB Play TV
  • Sunrise deputy CEO Severina Pascu to leave company
  • WhatsApp holds back in Russia

Most Popular

  • Munich court rules Netflix Is infringing Broadcom HEVC patent
    Munich court rules Netflix Is infringing Broadcom HEVC patent
  • Audiovisual geo-blocking end in sight
    Audiovisual geo-blocking end in sight
  • Canal+ refuses to bid for Ligue 1 rights
    Canal+ refuses to bid for Ligue 1 rights
  • MainStreaming expands DAZN Edge platform
    MainStreaming expands DAZN Edge platform
  • Sunrise deputy CEO Severina Pascu to leave company
    Sunrise deputy CEO Severina Pascu to leave company

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...