WarnerMedia’s premium streaming platform HBO Max has confirmed it will launch in a further 15 European countries on March 8 following on from its successful launch in the Nordics and Spain in October 2021.
The 15 countries are: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.
HBO Max is currently live in 46 territories across the Americas and Europe, with that rising to 61 with these launches. It is going global as part of a phased roll out and later this year will expand to a further six European countries including Greece and Turkey.
Commenting on the development, Christina Sulebakk, general manager, HBO Max EMEA, said: “HBO Max is a new streaming experience offering the very best entertainment, movies, original series and kids programming from Warner Bros., HBO, DC, Cartoon Network, Max Originals and more. We are thrilled to confirm that on 8th March, HBO Max is arriving in 15 additional European countries as we continue making the platform available across the continent and beyond”.
Johannes Larcher, head of HBO Max International, added: “The global roll out of HBO Max continues at pace as we launch the platform in 15 additional European countries, taking us to 61 territories worldwide. We are delivering on our strategy to go direct-to-consumer around the world which coupled with our beloved content will give us the scale needed to be one of the top global streaming platforms.”
HBO Max will be available on leading devices and platforms, including smart TVs (Samsung, LG and Android TV), via streaming devices (Apple TV 4K and Google Chromecast), game consoles (PlayStation5, PlayStation4, Xbox One and Xbox Series X|S), mobile and tablets (iPhone, iPad, iPod touch and Android), and online at http://www.hbomax.com. It will also be available through selected TV distribution partners.
Customers will be able to pay via major providers (VISA, Mastercard and PayPal) and via in-app purchase in major markets (Apple App Store, Google Play Store and Samsung Checkout).
Features include personalisation with up to five viewer profiles, three simultaneous streams, no limit on registered devices per subscription, 5.1 surround sound, Dolby Atmos and select titles available in 4K.