The horizontal orientation of the menu brings viewers more information, new functionalities and a clear look to the screen. Furthermore, a Thematic Channels functionality has been added, with programmes divided into 22 thematic units. Viewers also have the option of purchasing exclusive previews as well as movie hits.
Meanwhile, TV Nova has launched a Breaking News functionality in its HbbTV service.
According to Digizone, it takes the form of a push notification, which appears as a short message on the TV screen for 30 seconds which can be clicked on to read further.
The Breaking News functionality can currently reach up to 424,000 unique viewers.