Visual contents concept. Social networking service. Streaming video. communication network.
The company notes that one market with recent Cloud Playout momentum is Ethiopia. An increasing number of broadcasters on Ethiosat, Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, have moved to SES’s Cloud Playout service to better manage their linear TV channels and content assets flexibly and cost-effectively.
One such Ethiopian customer, Engidawork Gebeyehu at Yegna TV, said: “With a focus on local, in-country content, the Ethiopian TV market has been expanding significantly in the last years with TV playing an integral part of people’s lives – ranging from entertainment to education – especially during the Covid-19 pandemic. With SES, we are able to respond to viewer demand and bring content to their homes faster and more flexibly than ever before via the cloud, meeting viewer demand for more local content. Using the cloud playout services also means that we are no longer restricted by hardware constraints and can get a channel ready for distribution much faster than before”.
Yvonne Bertalot, director of broadcasters segment market management at SES, added: “At SES, we believe the cloud can maximise opportunities for growth with an inherently flexible and highly scalable broadcasting solution, enabling our customers to focus on attracting new audiences and create engaging content.
“It is therefore rewarding when we see how our customers feel the same as they increasingly adopt our cloud capabilities to expand their offerings”.
