Gross SVOD subscriptions – for movies, linear channels and TV episodes, though excluding other platforms such as sport – in the US will climb by 33% from 338 million at the end of this year to 450 million in 2026.
According to the latest report from Digital TV Research, about 87%, or 106 million, of TV households will subscribe to at least one SVOD platform by 2026. This compares to 82%, or 99 million, of TV households subscribing to at least one SVOD platform at the end of this year.
The average SVOD household will pay for 4.26 SVOD platforms by 2026, compared to 3.42 SVOD platforms at end of this year. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “We have substantially revised our forecasts to reflect recent market developments. For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the “others” category.”
For more information on the North America SVOD Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
