As a result, it is now available in nine European countries, with the US to follow in late 2021, the Netherlands in Q1 2022 and additional markets by the end of 2023.
On its launch day (August 3) NENT Group has also announced that it has launched Polish Murderesses, Black Dog and Freedom of the Swallow as its first scripted Viaplay Originals in Poland.
Polish, Nordic and international original drama will be a cornerstone of the streaming service, alongside live sports, Hollywood films and series, and kids content.
Filippa Wallestam, NENT Group chief content officer, said: “Our storytelling has won prizes and thrilled audiences worldwide, and we’re so excited to apply our unique skills to developing Polish Viaplay Originals. We want to play a positive, long-term role in Poland’s creative industry, and will work with the best talents – whether they’re famous today or will be famous tomorrow. As these first three commissions show, our stories will be different and thought-provoking as well as entertaining”.
Prior to Viaplay’s launch in Poland, NENT Group secured important distribution deals with Vectra and UPC Polska, the country’s two leading cable operators.
The former has announced it is making Viaplay available free of charge for two months to its customers.