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England v Scotland set broadcaster streaming record

June 19, 2021 12.43 Europe/London By Julian Clover

ITV’s exclusive coverage of England and Scotland’s draw at Wembley on Friday evening drew a peak audience of 20 million.

Between then ITV and Scottish broadcaster STV achieved a 79% share, becoming the most-watched match of Euro 2020 so far.

The match also set a new broadcaster streaming record with 4.8 million streams between ITV Hub and STV Player.

The match coverage (from kick off to final whistle), was watched by 18.4 million viewers/a 74% share of viewing across ITV and STV.

Rights to Euro 2020 are shared between BBC and ITV.

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Filed Under: Newsline, TV Tagged With: Euro 2020, ITV, STV Edited: 19 June 2021 12:43

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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