A HbbTV OpApp is a standardised application packing and delivery format first introduced by the HbbTV organisation. It is an application that enables a network or content operator to offer its services as a virtual input on the TV device, i.e., in addition to the sources traditionally used to offer a DVB S/T/C connection or a set-top box via an HDMI connection. This virtual input enables the application to offer a fully branded TV experience to the end user with access to a larger set of remote control input keys.
This whitepaper describes how Zattoo built its first HbbTV Operator App (OpApp) targeting compatible Panasonic Smart TV models. In describing how the HbbTV OpApp was built and deployed, the whitepaper also shares the reasons why Zattoo decided to build such an app and what the future may hold.