The global pay-TV subscriber total is set to increase to 1.02 billion by 2026.
This, according to the latest report from Digital TV Research, will be 15 million more than in 2020. Between 2020 and 2026, 92 countries will add, and 46 countries lose, pay-TV subscribers.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “China and India will together continue to provide just under half the world’s pay-TV subscribers. China will lose 10 million subscribers between 2020 and 2026 as OTT platforms are more appealing than traditional pay-TV. However, India will add 21 million pay-TV subscribers. The US will be the biggest loser – down by 16 million subscribers”.
The report forecasts that IPTV will add 63 million subscribers between 2020 and 2026 to take its total to 378 million. There will be 412 million cable TV subs (both analogue and digital) by 2026, 46 million lower than the 458 million recorded in 2020. Satellite TV will lose 8 million subscribers to total 203 million. Pay DTT will grow by 6 million subs to reach 25 million, with many of its subscribers being in Africa.
For more information on the Global Pay TV Subscriber Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
