According to the latest report by Digital TV Research, the US will lose 41 million, with Canada down by nearly 2 million.
The number of pay-TV subscribers plummeted by 27 million between 2010 and 2020 and was down by 6 million in both 2019 and 2020. Pay-TV penetration will drop from 90.5% in 2010 to 53.6% by 2026.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “The worst of the cord-cutting is over. Declines will be lower from 2021, falling by 16 million in total between 2020 and 2026. “Only” 5 million digital cable TV subscribers will be lost. Satellite TV will fall by 7.5 million and IPTV by 3.4 million subscribers”.
Pay-TV revenues peaked in 2015 at $111 billion and will fall by $49 billion to $62 billion in 2026.
For more information on the North America Pay TV Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, Tel: +44 20 8248 5051