130 qualifying matches featuring African nations will be shown live on Viaplay in the Nordic and Baltic countries, and in Poland.
Parent company NENT Group has acquired the exclusive rights to the qualifiers across 9 countries. The teams feature players familiar to fans of the Premier League, Bundesliga and La Liga, amongst others.
“NENT Group’s production quality and fast-growing international reach give us an edge in securing the best content, and will accelerate our progress towards becoming the European streaming champion,” said Anders Jensen, NENT Group President and CEO. “African football is among the world’s most exhilarating and skilful, and we look forward to offering fans even more live action from some of the best players in the game and many of the superstars of tomorrow.”
NENT Group has recently secured the exclusive rights to UEFA Champions League and Bundesliga football, Formula 1 motorsport and NHL ice hockey in the Baltic countries, and to Bundesliga in Poland.
Viaplay will launch in the Baltic countries on 9 March priced at 9.99 per month, and in Poland in August at PLN 34 per month.
