• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Covid-19 pandemic delays 8K TV adoption

November 4, 2020 12.37 Europe/London By Broadband TV News Correspondent

The Covid-19 has curbed flat-panel TV sales, according to the tech market advisory firm, ABI Research.

“There had been much anticipation of 8K TV market growth given the 8K broadcast content scheduled for Summer 2020 Olympics. However, 2020 Olympics’ postponement combined with the overall economic downturn has resulted in low 8K TV unit shipments in 2020,” explains Khin Sandi Lynn, Industry Analyst at ABI Research.

Despite the challenges, flat-panel TV makers continue to promote 8K TV sets. High-end TV makers such as Samsung and LG are targeting to increase sales of 8K TV units to generate higher revenues and profit margins. TCL announced 8K TV sets at CES 2020.  Since consumers are struggling with the pandemic’s economic challenges, priorities on purchasing media devices have changed. Highly competitive pricing is essential to boost sales, as seen with Samsung’s promotional prices for its 8K TV sets to boost sales volumes.

“Although 8K TV set price points have declined from a year ago, the cost of most 8K TV sets is still relatively high ranging from $3,500 to $30,000. High cost and lack of content will delay 8K TV set adoptions. ABI Research estimates only around 1% of worldwide flat panel TV shipments will be 8K TV sets in 2021,” Lynn concludes.

 

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Tagged With: 8K Edited: 4 November 2020 12:37

Latest News

  • Exclusive: ShopLC launches on German DTT platform Freenet TV
  • Problems mount at Slovenian pubcaster
  • SVOD subscriptions grow in UK
  • DVB-T2 transition progresses in Poland
  • Portugal’s Meo hit by fine

Watch Video

In Conversation: Smart Routers mean Smart Homes

In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay...]

Q & A

OTT Question Time – now in association with Broadband TV News

Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...