The commercially funded BBC Global News has reached an agreement with Channel 4 that will offer global advertisers access to the UK commercial broadcast marketplace.
The partnership opens up the UK to BBC Global News clients who can take advantage of 4Sales’ advertising inventory across linear and VOD. This includes the BVOD (Broadcast Video on Demand) service All 4, alongside Box Plus channels and a selection of UKTV and Discovery owned channels.
Last month it was announced BBC News now reaches a weekly audience of more than 438 million people across the world.
Errol Baran, SVP Business Development & Innovation at BBC Global News, says: “This deal is of great significance for both BBC Global News and Channel 4. There are a number of synergies between the two organisations, including our public service broadcasting remit, our high quality editorial content and our premium audiences. We’re delighted our relationship with Channel 4 enables us to offer clients a fully global commercial proposition.”
Matthew Salmon, Interim Sales Director, Channel 4, says: “We’re delighted to partner with BBC Global News to open up premium UK linear and digital audiences to global clients through 4Sales’ market leading solutions. This deal will allow us to generate new revenue for Channel 4 and plough it back into the creation of brilliant British TV content.
BBC World News and BBC.com, the BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News.
