Bouygues Telecom has entered into a partnership with Canal+ Brand Solutions for targeted TV advertising.
In a statement, the telco says it’s planning a new ecosystem that will reply on its installed base of 4 million set-top boxes. Canal+ Brand solutions will be able to reach customers watching both linear and on demand content, segmenting the base through both operator and third-party data, while offering advertisers greater efficiency and viewers more relevance.
The agreement follows a partnership announced in August with FranceTV Publicité.
Benoît Torloting, deputy CEO, in charge of consumer and business operations at Bouygues Telecom, said: “I am delighted with this new agreement signed with Canal+ Brand Solutions, which reinforces a new standard for the media, through targeted advertising.
Fabrice Mollier, president of Canal+ Brand Solutions, added: “We are very pleased with this agreement with Bouygues Telecom, which is part of Canal + Brand Solutions’ digital and data innovation approach and will allow us to soon be able to offer brands the first segmented TV targeting solutions”.