Bouygues Telecom has entered into a partnership with Canal+ Brand Solutions for targeted TV advertising.
Bouygues Telecom has selected the Google Ad Manager platform for its addressable TV advertising service.
Mediapro’s new channel makes its debut in the French market Monday, with the addition of Bouygues Telecom to its distribution partners.
It’s a case of hostilities resumed between French fibre rivals SFR and Bouygues Telecom after the two launched separate connected TV offers within hours of each other.
TF1 has signed a global distribution agreement with Bouygues Telecom that integrates the TF1 premium offer and additional services.
Motorvision TV, the German pay-TV channel for car and motorsports fans, has launched on the IPTV platform of Bouygues Telecom in France.
CSI Sports has signed a multi-year carriage agreement for its new 24/7 HD network Fight Sports in France with Bouygues Telecom.
Orange has confirmed that it has renewed preliminary discussions with the Bouygues Group with a view to a consolidation with Bouygues Telecom.
The board of directors at French telco has unanimously rejected a bid for the company by Patrick Drahi’s Altice. It comes against a background of opposition from the governing socialist party.
Patrick Drahi’s Altice is offering to buy Bouygues Telecom for just over EUR 10 billion in cash.