Estelle Duval has been appointed director of strategy for Médiamétrie, a new department created to support the development of the media market and content consumption patterns.
In her new role, she will be responsible for orchestrating the implementation and monitoring of Médiamétrie’s new strategic plan as a whole and to propose, if necessary, the adjustments necessary to achieve the objectives set. She will also lead reflection on the acceleration of a data strategy, particularly by creating decisive alliances and partnerships with key players in this field.
Duval joins the Médiamétrie executive committee in her new role.
Duval arrived at Médiamétrie in 2006 and was marketing and development director of the Médiamétrie//NetRatings subsidiary before taking charge in 2011 and leading the internet department of Médiamétrie until 2016. She has been running the data department since 2017. Prior to joining Médiamétrie she spent several years with Nielsen as marketing advisor for mass market product advertisers. She also worked on the development of the Ciao.fr access panel for the Greenfield Online Group.
Commenting on the development, Yannick Carriou, chairman and CEO of Médiamétrie, said: “Médiamétrie is undergoing a fundamental and formal transformation to better support the market in changing uses, which is more important than ever in this unprecedented period. The whole company has set in motion to think about the measurements of tomorrow and we needed the talent to orchestrate the multiple projects, both internal and external, that will need to be carried out simultaneously. We found such talent in Estelle and her experience in multiple roles within Médiamétrie. As an expert on audiences, she is also an ultra-connected person in the digital and data world, and, as such, heralds our role at the forefront of the industry”.
Meanwhile, Laurence Deléchapt, director of the television department, Stéphanie Ingot, CATI and panels director, Bertrand Krug, director of the internet department and Emmanuelle LeGoff, director of the radio and overseas department, have joined Médiamétrie’s board.