According to the latest SVOD Barometer conducted by Médiamétrie, 30% of French online users aged six years and older used an SVOD service during the past 12 months, which is 10 points higher than in December 2017.
The French audience measurement service Médiamétrie has begun measuring the OTT audience of myCanal.
Médiamétrie and Omedia are launching the first DTT barometer in Africa, covering French-speaking sub-Saharan Africa.
9.5 million French people are watching live and catch-up viewing on internet screens and catch-up viewing on a TV set, according to the Global TV survey from Mediametrie.
With an average of 6,4 screens per home in France, each is used for specific purposes, and by different users, according to research by mediametrie.
In 2017 football, winter sports and local competitions have gathered large audiences in front of TV screens around the world.
Every day in France 4.9 million individuals aged 4 and over watch TV programmes live or as catch up on internet screens (computer, tablet or smartphone).
Médiamétrie launches Social TV ratings in France to measure the audience and impact of TV programmes on social networks.
France’s audience measurement organisation, Médiamétrie, to include OTT in its 4-screen TV audience ratings with French OTT platform Molotov.
French audience research company Médiamétrie has integrated the 4-screen TV/Video audience measurement on all of the subscribed channels.