Estelle Duval has been appointed director of strategy for Médiamétrie, a new department created to support the development of the media market and content consumption patterns.
Julien Rosanvallon, senior VP TV & Online at Médiamétrie, has been appointed executive VP – audience measurements.
Four media measurement bodies form the Global Alliance for the Measurement of Media Audiences (GAMMA) to chart a course for the future of video audience measurement.
Entertainment shows still capture big audiences regardless of the country, according to the latest edition of Mediametrie’s Entertainment TV Report which examined these programmes in 11 countries.
Mediametrie’s The Global SVOD study reveals that 5.5 million French people aged four years and older use an SVOD service daily, i.e. 9% of the population.
The amount of viewing conducted over multiple screens in the French market is continuing to increase.
“The 2017/2018 season was an exceptional sports season marked by the PyeongChang Winter Olympics and then the 2018 FIFA World Cup, with audience highs that had seldom been achieved before,”
According to the latest SVOD Barometer conducted by Médiamétrie, 30% of French online users aged six years and older used an SVOD service during the past 12 months, which is 10 points higher than in December 2017.
The French audience measurement service Médiamétrie has begun measuring the OTT audience of myCanal.
Médiamétrie and Omedia are launching the first DTT barometer in Africa, covering French-speaking sub-Saharan Africa.