Noggin, the learning subscription service for pre-schoolers from Nick Jr, is to launch on Amazon Prime Video Channels.
The channel will be an add-on subscription in the UK, France, Germany and Austria.
Prime members who additionally subscribe to Noggin will be able to watch or download ad-free long and short form Nick Jr. content in their local languages. Familiar characters on Noggin include Dora the Explorer, Shimmer and Shine, PAW Patrol, Blaze and the Monster Machines, and Go, Diego, Go, among others.
Noggin will be accessible on-demand to subscribers in the UK, France, Germany and Austria wherever the Prime Video app is available, including smart TVs, mobile, Amazon Fire TV, Fire TV Stick, game consoles and through the web.
David Lynn, President and CEO, ViacomCBS Networks International said: “The launch of Noggin on Amazon Prime Video Channels is a key milestone for our streaming strategy in Europe. This move aligns with our continued advancement of ViacomCBS Networks International’s strategic priorities, and our collaboration with Prime Video will allow us to deepen our existing relationship by offering a range of iconic kids’ properties to Prime members in a number of key European markets.”
In the UK, the Noggin service will replace More Milkshake!, which will continue to exist as a separate brand within Noggin. The most popular More Milkshake! content, including favourites such as Peppa Pig and Shane the Chef, will carry over onto the Noggin platform.
Noggin launched in the U.S. in 2015 and has consistently ranked at the top of the U.S. charts in the Family and Kids categories. Noggin is available across 23 markets in Europe via multiple platforms.