According to the company, the process began last month and Yulia Trybushna will lead the project on behalf of MGU, while Yuriy Cherednichok will remain the director of both legal entities of the Oll.TV and Xtra TV brands.
Commenting on the development, Fedir Grechaninov, director of strategy and business development of MGU, said: “The idea of merging our Oll.TV and Xtra TV platforms lies on the surface – every Ukrainian should have access to high-quality legal content, anywhere in the country, regardless of the type of reception. Not all of Ukraine is covered by high-quality high-speed internet, which is necessary for comfortable viewing of Oll.TV internet TV. Therefore, the satellite remains a priority type of reception for many viewers. A single operator will help to choose for each viewer the best type of reception, or their mix, depending on the needs of the user. Big changes are not possible without professionals, and I am happy to present an updated team. Yulia Trybushna, a former operator who previously headed the pay TV & digital division at StarLightMedia, will head the joint operator. Yuriy Cherednichok will be responsible for sales and communication with customers. Vitaliy Chirkov will develop the direction of the content strategy. Mykola Koretsky will manage the development and support of the platform software. Andriy Ornatsky will be in charge of marketing. Oleksandr Remezovsky will be responsible for negotiations with content owners, continuing to manage the distribution of MSU TV channels and platforms.
“The updated team began to implement the first changes. In particular, a new unique tariff grid of the Oll.TV service – all inclusive – was launched. We already have a lot of data and positive feedback to say – users like the new rates. I think in the near future we will announce even more positive news, achievements and changes”.
Yulia Trybushna added: “Ukraine’s pay-TV market is growing rapidly, both in terms of the number of consumers and in terms of money. Promoting streaming platforms, combating piracy, increasing the consumption of video content on demand, changing the behaviour and preferences of viewers. Of course, competition is growing: existing platforms and services are growing their subscriber base, experimenting with content and functionality, and international players are beginning to pay attention to the market. Becoming a leader in such a market is a real challenge, but I am sure that with the team of proactive professionals Oll.TV and Xtra TV the goal is quite achievable in the coming years”.
MGU also says that Boris Danilov has left Oll.TV and will continue to develop his career outside the company.